First Insurance Funding is a Chicagoland company offering financing to the insurance industry. In 2012 their annual golf tournament, the First Insurance Invitational, was looking for a way to get event specific information out to the masses in a modern way. Working with a team of marketers, web designers and developers, we were able to formulate branding and web solutions.
Above are examples of the new First Insurance Invitational logo and final shots of their site’s UI. The mobile friendly site was simple but portrayed a modern, ESPN inspired approach to their event. The final logo features the company’s specific brand colors and contrasts their traditional logo in a noticeable and bold way.